Marketing
Industry Statistics
MRI Research: Working For You
New York-based Mediamark Research, Inc. conducts the largest annual consumer survey called The Survey of American Consumers. As a CMA organizational member, you have access to the most extensive information available on consumer behavior in terms of ownership, use and purchase of over 800 products and services and more than 4,000 brands. Consumer qualitative measurements encompass shopping and purchasing attitudes and values, as well as purchasing decisions, influences, and processes for a number of product categories. The survey is based on a national probability sample of 26,000 U.S. adults, age 18+, annually.
MRI information may be crossed with the Top 10 radio formats, including Country, News/Talk, Adult Contemporary, CHR/Rock, AOR, Urban Contemporary, Oldies, All-News, Religious and Classic Rock. In addition to Country radio, information may also be obtained about Country concert attendees, Country record buyers, viewers of cable TV networks, Country theme park visitors and readers of Country magazines.
Your organizational membership level identifies the number of complimentary charts you may order each year. Once you have reached your limit, you may order additional charts at $5 each or upgrade your membership level to receive the allotted amount for that level. The charts will be tallied from January 1 through December 31 of each year.
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To order MRI charts, please e-mail or fax your request to the CMA Marketing Department. The fax is 615-248-1007. Please provide five to seven working days for your request to be processed. Your charts will be faxed to you unless you specify otherwise. Thank you for your support of CMA.